Summary:
Following calls for more research into the subjective experience of actors in sustainability transitions, this study examines the blends of emotions that consumers experience in the different stages of the innovation adoption process and how emotions inside a blend are interrelated to help or hinder innovation adoption. Focusing on energy-related innovations, an exploratory, interpretive study of 23 individuals in different stages of the adoption process unveils blends of emotions that underpin their (dis)inclination to adopt green energy innovations. Finally, the study shows that emotions may combine to ignite innovation adoption, halt it, paralyze consumers, or prompt a search for other/more energy solutions. The findings call for other methodological approaches to study the role of emotions in the green innovation adoption and suggest applications for transition scholars and practitioners.
Spanish layman's summary:
Este paper muestra cómo influyen las emociones la (no)adopción de innovaciones verdes identificando combinaciones de emociones que aceleran o detienen la adopción en las diferentes etapas del proceso.
English layman's summary:
This paper shows how emotions influence consumer (non)adoption of green energy innovations identifying combinations of emotions that help or hinder adoption through the stages of the process.
Keywords: Blends of emotions; Mixed emotions; Emotional complexity; Innovation adoption; Practice change; Low carbon
JCR Impact Factor and WoS quartile: 7,200 - Q1 (2022)
DOI reference:
https://doi.org/10.1016/j.eist.2023.100759
Published on paper: September 2023.
Published on-line: August 2023.
Citation:
C. Valor, J. Martino, L. Ruiz, Blends of emotions and innovation (Non)adoption: a focus on green energy innovations. Environmental Innovation and Societal Transitions. Vol. 48, pp. 100759-1 - 100759-11, September 2023. [Online: August 2023]
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